Estrella Rosenberg

What Chris Brogan taught me at SOBCon (and why I’ve been so quiet)

In #SOBCon, Best Practices, Developing Countries, Non-Profit, Partnerships, Productivity, Time Management on May 12, 2010 at 10:29 am

SOBCon

Has it really been three weeks since my last blog post? Yes. Yes it has. Odd for a wordy girl like me, right?

So what has kept me so busy I couldn’t slow down long enough to write? Implementing what I learned from Chris Brogan during his great presentation at SOBCon 2010. Chris talked a lot about how he’s been restructuring his business lately and why he needed to do so. It felt like Liz Strauss and Terry Starbucker had asked him to come to speak just for me. I know I wasn’t the only person to feel that way but what he said impacted me so much that I’ve spent the last 10 days restructuring my organizations.

If this isn’t your first visit to my blog you already know that I’m the Founder and Director of four non-profit organizations. What you might not know is that I also work on a Development Mapping Initiative out of Secretary Clinton’s Global Partnerships Office, I’m the creator of The CHD Solution Workspace and am working on two Mobile Health initiatives – one in the U.S. and one in developing countries. I am very passionate about all of these things but I’m only human. At some point one of these is not going to get the attention it deserves.

Chris spoke about his many businesses and projects (he actually has more than I do!) and how he had come to the same conclusion – no one person can do this many things. So Chris decided to do two things – consolidate and build a team of disciples to carry out his vision. Chris is a pretty smart guy and I like to take advice from smart people so that’s exactly what I did.

In the last 10 days I have restructured everything.

  • Little Leo Foundation, my first non-profit that delivers care baskets and these soft and cuddly lions to children that have just had open-heart surgery, is no longer an organization. It is now a joint project of Big Love Little Hearts and One Hundred Squared. Why? I’m a firm believer that if there’s another non-profit doing what you’re doing you should either partner with them, find a way to do it better or step out of the way. When I first started Little Leo Foundation almost four years ago Saving Little Hearts was also delivering care baskets to heart families but they were regional to Tennessee. Since then they’ve partnered with Mended Little Hearts to deliver them all over the country. Because the only thing our baskets have that theirs don’t is Leo Lion (the aforementioned stuffed animal) that’s all we’re going to deliver – both here and abroad, through Big Love Little Hearts and One Hundred Squared. Making that change just bought me an extra 20 hours a week. Easily.
  • One In One Hundred is now One Hundred Squared – I’ll talk more about this in an in-the-near-future post, but we changed our mission and our name. We did this partially because the mission of One In One Hundred will very likely be completed by 2011 and because I needed a more structured umbrella for my two congenital heart defect related Mobile Health initiatives. Again, expect to hear a lot more about this very soon.
  • Big Love Little Hearts is where Chris’ call to build a team of disciples really hit home and that’s exactly what we’re doing. We’re expanding the role of volunteers and interns to cover nearly every aspect of our work. This involves building specific teams within the greater team and will increase our manpower from two to 87 by the end of the June. I can’t even begin to calculate how much more time that will give me to be entrenched in the aspects of my work that can truly only be done by me.

That last sentence is an idea that’s fairly profound for me – that there are things that don’t have to be done by me and me alone. Thank you, Chris, for instilling a lesson I needed to internalize. Thank you Liz and Terry for creating an environment where I could do so.

Is that the only thing I learned at SOBCon? Not even close. Check back in the next few days for more posts about what I experienced at SOBCon and how I’m implementing it in my own organizations.

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  1. THIS IS AMAZING. Because Chris also said that he’s pretty tired of people hearing new things (like his talk) and yelling yippee and then going on to the next new thing without any implementation. And look at you! You heard, you absorbed, you took MASSIVE action.

    SOBCon was amazing. I’m still absorbing, implementing, bursting at the seams.

    Congrats. You are fantastic!

  2. Here’s what I liked:

    This wasn’t a “sorry for not posting for so long” post (ugh). This was a ” here’s what I’ve been doing while I haven’t posted” post, which is awesome in a whole bunch of ways.

    Also, I like how obvious it is that our most important resource is *time*. Congratulations on getting more 🙂

  3. Thank you so much for sharing this! As you know, I have a lot to learn about time management, business structure and putting too much on my plate! Looking forward to more posts on SOBcon!!

  4. I’ve been up to quite a bit myself since SOBCon. You all inspire me too!

  5. […] most powerful conferences I’ve ever been to. I’ve written about what I learned there here, here and here.  It’s also no secret that I’ve been on sabbatical, although I’m […]

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